The Critical Role of Reading Our Future
Actor, author and education revolutionary, LeVar Burton, shares not only his passion for reading, but his profound insights on the role of education, reading as a pathway to freedom and what’s possible for our future.
During this inspiring session, you’ll discover:
- Media as an entry point to reach children and change lives
- The power of edutainment and the critical role of storytelling
- His phenomenal kickstarter campaign & solution to America’s education crisis
LeVar Burton launched his acting career while still a student at the University of Southern California. Cast in the groundbreaking role of Kunta Kinte in the landmark television series “Roots,” at 19 he found himself on the cover of Time Magazine. A seemingly impossible act to follow, Burton managed to do so in dramatic fashion, achieving further global acclaim as Chief Engineer Geordi La Forge in the iconic “Star Trek: The Next Generation” television series and in feature films. But it has been his role as host and executive producer of the beloved PBS children’s series “Reading Rainbow” that he is most proud of. Airing from 1983 to 2009, earning over 200 awards including 26 Emmys and a Peabody. Always committed to improving children’s education through innovative uses of storytelling, in 2012 Burton launched RRKidz, a digital educational publishing company, co-founded with business partner Mark Wolfe. Together they hold the global rights to the Reading Rainbow brand through a partnership with series creator, WNED/Buffalo. Reading Rainbow was reimagined to combine today’s forms of media and technology with the goal of inspiring a new generation of children to love reading. The all-new Reading Rainbow is a digital reading service filled with over 500 children’s fiction and non-fiction books, more than 200 newly-produced video field trips and new content added every week. Reading Rainbow is the number one educational app on iTunes and recipient of numerous awards. In 2014 Burton turned to Kickstarter to bring Reading Rainbow to “Every Child, Everywhere” -- especially to classrooms in need. The campaign met its 35-day goal of raising $1 million in less than eleven hours, and became the most popular Kickstarter campaign ever with over 105,000 backers and a final tally of over $6.4 million. With these funds, in May, 2015 Burton and RRKidz introduced SKYBRARY, finally bringing Reading Rainbow to the web, accessible to 83% of American households. Burton’s first children’s book, THE RHINO WHO SWALLOWED A STORM, a powerful and uplifting story to help children cope with the difficulties of everyday life, was published in fall 2014 by Reading Rainbow. The honored recipient of 12 Emmy Awards, a Grammy and five NAACP Awards. Burton was named Geek of the Year in the annual Geekie Awards, was listed as one of Ebony Magazine’s Power 100 and earned the World Tech Award for Education awarded by the World Technology Network. And in 2015, he earned the Los Angeles Times Book Prizes Innovator’s Award and the Chicago Tribune Young Adult Literary Award.