Led by George Kao
Online Business & Marketing Success Coach
Starts Thursday, January 17, 2013
Are you ready to take your business to the next level and significantly increase your income... while sharing your passion and making a greater impact in our world?
Introducing a comprehensive training program that gives you ALL the business coaching, strategies, tools and resources you need to create a sustainable and successful heart-centered business.
The Enlightened Business Academy is perfect for you if:
You want to create a sustainable online business with step-by-step guidance.
*OR*
You already have an online business and want to increase its financial sustainability and influence through expert coaching and proven methods.
The Enlightened Business Academy is all-you-need transformational business training – business and marketing strategy, content creation, branding, sales, technology, operations, and legal tools and resources.
The knowledge, tools and templates given in each month’s training calls are worth thousands of dollars to any business that applies this valuable information.
So you can rest easy knowing that you can build your business step-by-step, using just the information you need to know – when you need to know it!
Here’s how you and your business can benefit by enrolling in the Enlightened Business Academy:
- Finally build a website that performs, without doing extra work
- Create a finely-tuned, automated system for selling your services and products online
- Multiply your effectiveness and income by focusing on your IDEAL clients
- Experience confidence and grace in your marketing, whether writing or speaking
- Feel relief from the overwhelm of social media marketing – with a simple & effective marketing checklist that you can do or delegate
- Get world-class coaching and support when you need it most – so you can adapt in real time to any challenge as you grow your business
- Refine and clarify your marketing messages so that they communicate the key benefits to your ideal clients authentically and effectively
- Experience forward progress as you go from "good ideas" to deliverable, sustainable, thriving programs for your clients
- Receive expert guidance on creating and delivering online trainings (webinars)
- Enjoy powerfully resonant marketing via your own clients’ testimonials, praise and referrals
- Make a greater impact in the world by reaching more people with your message and passion
Your Primary Business Coach: George Kao
The Shift Network is excited to announce George Kao as the lead teacher and coach of The Enlightened Business Academy because of his proven business-success track record, the alignment of his core values with ours, and his inspirational and highly effective teaching style.
George Kao is a trusted business mentor to more than 750 clients and serves thousands of heart-centered business owners through his monthly trainings.
He teaches the most productive marketing and business creation strategies for coaches, counselors, consultants, and those creating what George calls “wisdom businesses.”
George’s mission is to dramatically raise the marketing and business effectiveness of people who deeply value spirituality, service and sustainability.
In addition to a BA from UC Berkeley and an MBA in Sustainable Management from Presidio Graduate School, George has also studied with the best-of-the-best online marketers. He’s put these ideas to the test within his own business and emerged with the most proven online marketing tools and practices, making them accessible and implementable for heart-centered entrepreneurs.
George really knows the heart and soul of teachers, healers and coaches, and he understands that technology and business have not been your main focus. So he wants to make that part EASY so you can get on with the business of serving (and making a living doing it).
In addition, George has been endorsed by these top business and marketing experts:
Alexis Martin Neely
Andrea J. Lee
choice Magazine
Christy Whitman
Coach’s Console
Kim Clausen
Linda Claire Puig
Lisa Cherney
Nancy Juetten
Ryan Eliason
Sage Lavine
Tad Hargrave
Read on for a sample of client testimonials who RAVE about his coaching and mentoring programs!
The Enlightened Business Academy Core Training
The Enlightened Business Academy core content includes 12 full months of online business training and coaching with George Kao, PLUS 12 additional special-focus training and Q&A calls with invited guest faculty – including many best-of-the-best business mentors from The Shift Network!
All calls are recorded for you, with lifetime access.
Module 1: Clarify Your Profitable Niche Online and Define Your Ideal Client Audience
Four Sessions, Plus Special Focus Call: True Purpose and Passion
- Niche clarification directs your business, simplifies marketing and lets you serve clients in the ways that creates the deepest transformation
- Defining your ideal client magnifies your power instead of narrowing it
- Exploring your true purpose allows your business to unfold naturally – as it was meant to be
Module 2: Create A Profitable Offer and Draft Your Sales Page
Four Sessions, Plus Special Focus Call: Concise Messaging
- Write truthful sales pages that speak directly to your clients’ hearts
- Extend your offer with love and invite clients in without "selling"
- Welcome mutual exchange of prosperity and abundance – for you and for your clients
Module 3: Optimize Your Website for Profitable Success or Build Your First One
Four Sessions, Plus Special Focus Call: Branding Your Business
- Build your website into a functional, uncluttered online home
- Write only the pages you actually need to grow your business
- Create a recognizable brand to carry your influence far and wide
Module 4: Create Your Webinar, Practice Your Delivery & Promote
Four Sessions, Plus Special Focus Call: Sharing Your Offer
- Learn how to create webinars – the best method to give high-quality information to prospective clients
- Practice delivering webinars to get comfortable with technology and processes
- Promote your offer without manipulation or hesitation, but with inspiration and a resonant invitation
Module 5: Collect Praise and Acknowledgement
Four Sessions, Plus Special Focus Call: Resonant Copywriting
- Get the "social proof" your business needs by collecting effective testimonials
- Receive praise from others, and apply that praise strategically to your business
- Approach copywriting with confidence and poise
Module 6: Setup and Optimize Your Social Media Channels
Four Sessions, Plus Special Focus Call: Optimal Facebook Usage
- Find out exactly how to use social media productively
- Bring your social media accounts together into a cohesive whole
- Leverage Facebook to deliver programs, create communities and make marketing much easier
Module 7: Outreach to Strategic Partners
Four Sessions, Plus Special Focus Call: Win-Win Partnerships
- Approach joint venture partners with an attitude of giving
- Increase abundance for everyone involved
- Reach out to partners through the most effective networks and methods
Module 8: Marketing Plans & Checklists
Four Sessions, Plus Special Focus Call: Authentic Networking
- Drastically reduce the time you spend marketing with social media
- Choose areas of concentration in your marketing
- Build your inspiring online influence step-by-step without overwhelm
Module 9: Client Intake and Program Development
Four Sessions, Plus Special Focus Call: Effective Content Delivery
- Develop effective programs quickly, and get them launched
- Bring clients gracefully into your business and programs
- Explore online content delivery methods, and choose the best ones for your message and your audience
Module 10: Optimize Your Webinar and Sales Process
Four Sessions, Plus Special Focus Call: Selling with Authentic Heart and Soul
- Polish the webinars and sales pages you created in previous months, and let them sing
- Uncover areas of missed opportunity, and optimize your marketing
- Bring heart and soul back to the sales process, right where they should be
Module 11: Productivity Habits For Enlightened Entrepreneurs
Four Sessions, Plus Special Focus Call: Energy Management
- Determine which habits you actually need to develop right now to move your business forward
- How to work on one productivity habit at a time until each becomes naturally part of your life
- Set "time management" aside and focus on "energy management"
Module 12: Set Up Your Business Model and Legal Structures
Four Sessions, Plus Special Focus Call: Evolutionary Business Practices AND, a Celebration of Your Accomplishment and Success!
- Tie it all together with a sustainable and thriving business model
- Learn which legal structures you should have in place for a secure, long-term business
- Celebrate the incredible success you’ve created over the past year!
The Enlightened Business Academy Bonus Collection
Bonus #1: “A Foolproof System For Managing Time & Information With Ease”
Do you sometimes feel that there aren’t enough hours in the day? Have you ever experienced information overload?
When I discovered this innovative time and information management system, I tripled my productivity and consequently my income.
In this bonus training, I’ll show you the exact system I used to do this.
Bonus #2: “Become Powerfully Confident To Achieve Any Desired Goal”
What is the secret ingredient to reaching your goals and creating the life of your dreams?
It’s authentic self confidence, and it will determine what opportunities you will pursue and which ones you will avoid. Perhaps, most importantly, genuine confidence unlocks the brilliance of your true potential. And the best part is your level of confidence is the result of your daily habits!
In this bonus training, I’ll show you the tools and practices for unlocking your unstoppable self-confidence.
Bonus #3: “Create A Sustainable Change Plan To Install Positive Habits”
Do you sometimes experience old habits that no longer serve you and that are sabotaging your forward momentum? What if you could learn how to replace these outmoded and counterproductive thoughts and behaviors with new positive habits?
In this bonus training, I will guide you through the roadmap to transform any old dysfunctional habits into empowering new routines that support you in creating the life of your dreams.
What Business Owners Say About George Kao’s Training Programs
I have doubled my monthly revenue since I participated in George Kao’s programs!
The first thing you’ll get in the course is ....’Defining Your Ideal Client’ – which is worth the price of admission alone. Once I used that training to get clear about my ideal clients, I also got much clearer about how to reach out and connect with them.”
The Enlightened Business Academy offers options for your preferred level
of content and support. Select the option that is most supportive
of your business goals and learning style.
What you’ll get with the Gold Coaching Program:
- Weekly Live Business Coaching Calls – Includes 4 hours of live Q&A coaching per month (48 sessions per year) facilitated personally by George Kao. Get your questions about your specific business answered. If you can’t attend the live training, simply submit questions in advance and George will answer them on the call – and you can then listen to the recording.
- Weekly Live Business Training Calls – Includes 4 hours of content-rich training calls each month taught by George Kao. Here you’ll be taken step-by-step through each module for creating a successful, heart-centered business.
- Lifetime Access to All 60 Recorded Trainings (MP3s and Transcripts) - Includes archives of all 48 sessions of Enlightened Business Academy Core Training + 12 additional special guest speaker calls!
- Private Support Community for Expert Coaching and Hand-holding – Get the help and support of trained EBA Coaches on business strategy, technology and anything else you need! This is delivered through EBA’s private online group.
- “Constant Companions”- Connect at any time of the day with colleagues who are also attending the Enlightened Business Academy and find high-quality mastermind partners, accountability buddies and marketing (JV) partnerships!
- Inclusion in the Enlightened Business Academy Directory – Put your business in front of thousands of potential clients who are searching for what you offer!
- The Enlightened Business Academy BONUS Collection – 3 Webinar Trainings to Solve 3 Key Challenges: Overwhelm, Distraction and Struggle
| Total Value: | $11,100 |
| Single Pay Price: | $5,577 |
| 12-Month Payment Plan: | $547/month |
What you’ll get with the Platinum Mentoring Program:
- Weekly Live Business Coaching Calls – Includes 4 hours of live Q&A coaching per month (48 sessions per year) facilitated personally by George Kao. Get your questions about your specific business answered. If you can’t attend the live training, simply submit questions in advance and George will answer them on the call – and you can then listen to the recording.
- Weekly Live Business Training Calls – Includes 4 hours of content-rich training calls each month taught by George Kao. Here you’ll be taken step-by-step through each module for creating a successful, heart-centered business.
- Lifetime Access to All 60 Recorded Trainings (MP3s and Transcripts) - Includes archives of all 48 sessions of Enlightened Business Academy Core Training + 12 additional special guest speaker calls!
- 24/7 Email and Community Support - Get help from trained EBA Coaches on business strategy, technology, and anything else you need! This is delivered through EBA’s private online group.
- “Constant Companions”- Connect at any time of the day with colleagues who are also attending the Enlightened Business Academy and find high-quality mastermind partners, accountability buddies and marketing (JV) partnerships!
- Inclusion in the Enlightened Business Academy Directory – Put your business in front of thousands of potential clients who are searching for what you offer!
- The Enlightened Business Academy BONUS Collection – 3 Webinar Trainings to Solve 3 Key Challenges: Overwhelm, Distraction and Struggle
PLUS, with the Platinum Program, you’ll also receive:
- Tickets to Two In-Person 3-Day Transformational Retreats - Join George Kao and a highly committed, intimate community of heart-centered entrepreneurs.
- 8 Extra Hours Per Month of Small-Group Coaching and Mentoring – Get help with anything you need – Niche Clarification, Offer Creation, Website Copy, Webinar Technology, Social Media Creation, etc. – with George Kao and his Team
- Mastermind and Accountability Team - Access the power of a mastermind and stay on track with three other team members – facilitated by a trained EBA Coach!
| Total Value: | $18,820 |
| Single Pay Price: | $7,777 |
| 12-Month Payment Plan: | $747/month |
To ensure personal attention and focused mentoring, we are limiting the enrollments to the Enlightened Business Academy. If you’re serious about growing your business I encourage you to reserve your space today.
University Education vs. Transformational Training
A Note From George Kao:
The cost of my university education was over $50,000 and it took me 4 years to complete.
The sobering truth was that it took me another 10 years and an additional $50,000 in graduate education and specialized business training/coaching to learn how to become a successful entrepreneur.
The good news is that you don’t need to spend $100,000 and 14+ years to get the necessary knowledge and tools to create a thriving true-livelihood business.
I created the EBA as a comprehensive “fast track” program to give you everything you need for a fraction of the cost and in far less time.
If you want to leverage my success, and avoid years of trial and error, then I would be honored to show you the most effective strategies and tools I have learned.
I’m looking forward to serving you!
George Kao
"Try It Before You Commit" Zero-Risk Opportunity:
At The Enlightened Business Academy we are dedicated to giving you all the support we can so that failure is not an option for you – but it requires you to commit to your own success.
Therefore, we allow you to try out the first 3 weeks of the program – test drive it and see if it’s right for you. If it is, then be with us fully. After the 3rd week you’ll be committing to yourself as a full participant of The Enlightened Business Academy and committing to finishing your EBA tuition payments. This will allow us to have a cohesive class that gets to create, collaborate, and prosper together throughout the year!
More Happy Clients Share About the Impact of George’s Trainings:
The Social Entrepreneur Empowerment Series
I have gained business results from your program, as well as new friends!"
I love how we have direct access to George during the Q&A’s. I have gotten greatly in depth answers to my questions and felt like he really understood my questions.
The client community he’s gathered is intelligent and warm and welcoming... that is a wonderful feeling in the entrepreneurial world.
I have gotten 17 new clients since I started this program. My improved social networking exposure has had a direct impact on my marketing!"
Frequently Asked Questions
Q: What is a virtual course?
A: It’s a great way to engage live teachings and each other from the comfort of your home! All you need is a phone line (or an equivalent voice service). If there is more than one person in your household taking the course, you will each need your own line. We use MaestroConference to make it just like an in-person event, where you can ask questions, participate in groups, and deepen your exploration of the course themes.
Please note that dialing MaestroConference from your phone is a regular toll call to California, and your telephone service provider will charge you according to your existing long-distance calling plan. You can also use Skype credit/subscription or Google Voice to dial in to MaestroConference, and you’ll need to use your virtual keypad to enter your PIN and to indicate that you want to ask a question. Other options include calling cards and discount long-distance carriers, and we also have a webcast which is free to use from anywhere in the world.
Q: Can I get benefit from the course if I miss the live classes?
A: Absolutely! You can download the recordings and transcripts of all course sessions from our online media archive, so you never need to worry about missing live calls. You can also engage the full community and leaders on our private community website.
Q: Can you tell me about the Private Course Group?
A: We will have a private community group for all course participants on our Shift Movement that will support you in making connections with others, sharing insights, engaging in discussions, completing homework assignments and exchanging information about events and other activities that can supplement your transformational journey. You’ll have the ability to share your experiences, projects, and growth throughout the Course.
Q: Are there scholarships available for this Training?
A: Yes, we always make a certain percentage of spaces available for partial scholarships, giving preference to those in developing countries or doing important but underpaid work to which they can apply the training material immediately. If you would like to apply for a scholarship, please review our guidelines, which include a link to our online application form.
Q: What is your refund policy?
A: Your satisfaction with The Shift Network and this course is our highest priority! If you find that the course is not meeting your needs, please visit our support site and submit a request at support.theshiftnetwork.com so that we can address your concerns. We offer a satisfaction guarantee for a full four weeks so that you can try out the course risk-free. The deadline to receive a full refund is before the start of the 4th class on February 7, 2013. Submit refund requests at support.theshiftnetwork.com with the subject "Refund request."
Q: How can I reach Customer Support?
A: Please visit our Customer Support Center, where you should be able to find the answer to your question or the solution to a problem. And if you can’t, you can submit an online request form and we’ll get right back to you.
Q: What are the benefits of telling my friends to join the program?
A: You can sign up as an Affiliate of The Shift Network and receive 20% for anyone that you introduce who registers for the virtual event. If you bring five friends into the event, you can cover your own! Register at theshiftnetwork.com/affiliate and you’ll receive a promotional link to use.
