We Are Enough

By Jeff Krasno, founder and host of Commune

Soon enough, you will feel the gale force winds of corporate globalism chafing your face. It will scream, “Back to normal!” — a clarion call to return to the shopping mall, book that vacation trip, buy that new television. These messages will be cloaked in patriotic slogans like “support American workers.” 

The refrain of unbridled global capitalism will once again trumpet images of unattainable success and perfection in an attempt to convince you that you are not enough. And then market you trinkets and services to address your perceived deficiencies. 

If only, and only if, you buy this designer dress… will you be beautiful. 

Of course, the rush of excitement fades almost as soon as you open the box. But also consider the journey of that dress; from the cotton fields of Arkansas to the yarn-making factories of Indonesia; the cloth was made, cut and dyed in Bangladesh and sewn in a Chinese sweatshop, shipped to a distribution center in Bakersfield, trucked to an H&M in Anaheim; and finally ... to you. 

Now that we have felt the looming shadow of the grim reaper, Armageddon’s hot breath on our necks. Now that we’ve hunkered down with our families: cooking, reading, praying, walking, crying, laughing… holding each other tighter than before, sometimes from six feet away. Now that we have awakened to what makes life sacred and worthwhile, we know this:

We are enough. Right here in our pajamas. We are enough. 

We can envision a new human story, once obscured by smog, but now visible on the horizon, not solely because we’ve awakened, but because we stopped spewing filth into our skies. 

Now we can see that not only does endless consumption fail to serve us but it also does not serve the worker, American or foreign. It contributes to a society where three people own more wealth than 50% of the population combined, to a country that has left our most vulnerable citizens destitute on the streets, to a system that has under-equipped our brave health care workers. 

In our quarantine, something shifted. Quietly, as if out of a collective unconscious, we all imagined the same thing:

We have imagined a local, community-based approach to living with systems and structures engineered at human-scale, not at global industrial scale.

We have imagined new indices of success measured by how we treat our most vulnerable citizens and our planet.

We have imagined a new enlightenment that alloys science with the universal spiritual principles echoed across all traditions: love, compassion, empathy and tolerance.

We have imagined a world in which we own less things, lest we be owned by our things.

This is my humble prayer: As we are beckoned back to “normal” let us not be tempted by the siren call of consumption. Let us remember that bending the arc of history can start in your backyard with a garden and by bringing soup to a sick neighbor.

Let us remember the things that, in our shelter, made life worthwhile.

Let us remember that we are enough.

Jeff Krasno attended The Hotchkiss School and received his BA in 1993 from Columbia University. In 2008, Jeff created the concept for Wanderlust, a series of large-scale events combining yoga & wellness with the arts. Wanderlust has become a global wellness platform with 65 events in 20 countries. Jeff serves as Chairman.

In 2018, Jeff founded Commune Media, an online learning platform for personal and societal well-being. As CEO, Jeff focuses on talent relationships, business development and building a stellar team. He also hosts the Commune podcast, interviewing a wide variety of guests from Deepak Chopra and Marianne Williamson to Brendon Burchard and Russell Brand.

Jeff serves on the board of Pure Edge, a non-profit organization dedicated to integrating yoga and mindfulness curriculum into the public school system. Jeff is a contributor to the Huffington Post and Fast Company. His first book, eponymously named, Wanderlust, debuted in May 2015 on Rodale and has sold more than 35,000 copies worldwide. His new Wanderlust cookbook, Find Your True Fork came out in July 2017.

In 2016, he was selected by Oprah Winfrey to be part of the SuperSoul100 as one of the nation’s leading entrepreneurs.

In 1995, Jeff married Schuyler Grant, his college sweetheart. Schuyler, a yoga teacher and director of Kula Yoga Project, served as the inspiration for Wanderlust. Jeff & Schuyler have three beautiful daughters, Phoebe, Lolli and Micah. They currently live in Los Angeles, California.

Click here to visit Jeff's website.

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This article appears in: 2020 Catalyst, Issue 10: Imagining a Post-Pandemic World